The biggest thing that stood out to me from Step 4 in the book was the distinction they made between how they saw goals in relation to objectives. According to the book, goals are broad things/ideas/values that the organization wants to strive for. For example, a goal for my group’s organization, Rainbow Railroad, could be something along the lines of making the lives of LGBT+ people more liveable and happy. However, an objective is kind of a small sliver of a goal. In other words, a bunch of objectives helps the organization get closer and closer to its overall goal. The book says an objective are steps organizations take to reach a goal. It’s interesting that the book also points out how objectives are almost always paired with a mode of measurement. For example, an objective we have as the Rainbow Railroad could our program to provide housing to about 20 of the refugees a year.
